The news was announced by one of Toulouse’s top rugby players, Clément Castets, via Instagram last month.

“The partnership has not yet been officially signed, but projects will soon be set up,” Castets told EURACTIV France. “For example, one idea would be to give €1 to Time for the Planet for each ticket bought for the matches, but given the health context, nothing is yet set,” he added.

Time for the Planet aims to raise €1 billion to create 100 companies with the goal of fighting global warming. More than €2.37 million has been raised within just over a year, with upwards of 15,600 citizens, investments, banks, companies, and entrepreneurs investing in the initiative.

Also among the shareholders are Jean-Michel Aulas, president of Olympique Lyonnais, Reneau Sornin, president of French Tech Rhône-Alpes, and Jean Jouzel, climatologist and former vice-president of the UN’s Intergovernmental Panel on Climate Change (IPCC).

Going all out for the climate

The non-profit initiative aims to create and finance companies fighting against climate change on a global scale. The new businesses will focus on 20 major challenges facing the planet, including energy-efficient building renovation, the construction of passive, positive-energy buildings, regenerating agricultural land, and capturing greenhouse gases emitted by factories.

It was this kind of commitment that appealed to Toulouse rugby player Castets.

“I try to do everything I can for the ecological cause,” said Castets. “When I found Time for the Planet, I immediately got hooked and became a partner. The Toulouse Stadium was happy to learn that I am committed to Time for the Planet,” he added.

“I have acted as a catalyst and a meeting point,” said the rugby player, adding that “if it were massively followed by other sports personalities, this type of initiative could well make a noticeable difference.

The stadium’s corporate responsibility department will be in charge of the project.

[Edited by Josie Le Blond]