On August 5th AMIU signed the supply contract with PCUP to receive 4,000 cups made 100% out of silicone and containing a microchip that allows to communicate with whomever has a PCUP cup.

These innovative and plastic free, reusable cups also monitor how much plastic, energy and water has been saved from avoiding the use of plastic single-use cups. The purchase has been funded through the LIFE TACKLE project.

Starting in October 2019 the PCUP cups will be used in the Marassi Stadium in Genoa in order to cut the consumption of plastic, reduce waste and will be used as a means to raise awareness on the environmental global challenges among football fans. The cooperation between PCUP, AMIU and the Marassi Stadium is just at its beginning as all parties are working hard to creating a fully plastic-free facility in the coming years!

Discover PCUP!
PCUP is an innovative start-up, founded by two young Italian entrepreneurs: Lorenzo Pisoni and Stefano Fraioli. The company operates in Genoa and uses only high quality material, which means that this environmentally friendly practice is also 100% Green Procurement!